Wykaz publikacji wybranego autora

Anita Proszowska, dr inż.

adiunkt

Wydział Zarządzania
WZ-kzp, Katedra Zarządzania Przedsiębiorstwem

  • 2018

    [dyscyplina 1] dziedzina nauk społecznych / nauki o zarządzaniu i jakości

[poprzednia klasyfikacja] obszar nauk społecznych / dziedzina nauk ekonomicznych / nauki o zarządzaniu

Identyfikatory Autora Informacje o Autorze w systemach zewnętrznych

ORCID: 0000-0002-9208-367X orcid iD

ResearcherID: I-9600-2017

Scopus: 57350711700

PBN: 5e70923a878c28a04739208f

OPI Nauka Polska

System Informacyjny AGH (SkOs)

1
  • An analysis of the selected aspects of exhibitors' preparations for participation in trade fair based on surveys of the enterprises taking part in Krakow fair events
2
  • Analysis of influence of trade fair exhibitors' experiences on their decision to re-enter the fair – research project
3
  • Analysis of key determinants of trade fair behaviours of exhibitors
4
  • Analysis of selected risk factors in trade fair decisions of exhibitors
5
  • Assessment of usefulness of information contained on websites of on-line clothing shops in purchase process of young adults
6
  • Attractiveness of job fairs for students as a platform for searching and exchange of information
7
  • Attractiveness of job fairs for students as a platform for searching and exchange of information
8
  • Barter as an alternative to distribution in the industrial marketing
9
  • Changes in trade shows' functions and value based marketing
10
  • Conditions and directions of development of book fairs – perspective of the Polish market
11
  • Coopetition in the operating of the trade fairs market
12
  • Directions of development of the process of shaping exhibitor-organizer relationship
13
  • Directions of research on behaviours and purchasing decisions of contemporary consumers from in light of available research results
14
  • Greenwashing knowledge as a determinant of consumer engagement in greenwashed word of mouth
15
  • Information behaviours of young adults in the area of environmental protection activities – a pilot study
16
  • Integrated manufacturing systems in a company and customer satisfaction level
17
  • Marketing survey in distribution monitoring of industrial enterprises (the case of a Polish manufacturer of cabling)
18
  • Methods of evaluation of trade fairs results employed by exhibitors – an overview and scope of application
19
  • Modern technologies in shaping strategy in the clothing industry – a case study of the 4F brand
20
  • Modern web advertising in Polish internauts' opinions – research results
21
  • Planned product obsolescence - reasons for it's success and prospects for the future
22
  • Planned product obsolescence used by the manufactures and marketing of value
23
  • Polish Internet users' opinion about the modern WEB advertising – survey results
24
  • Pro-environmental attitudes and behaviours of young adults in shaping the market offer in the international dimension
25
  • Prospects for the development of corporate social responsibility in the era of marketing 3.0